AirAsia appoints Mindshare

GLOBAL media network giant Mindshare has been appointed to handle AirAsia’s media account in Malaysia starting July 1.

The airline appointed Mindshare, a UK-based agency under GroupM, for its synergy and the strength of its global network.

"As AirAsia increasingly turns to media for support in our aggressive growth, it’s important that we tie up with an agency that is able to provide top level commitment and lend us its regional and global media clout," AirAsia regional commercial head Kathleen Tan said.